SEEING THROUGH ROSE-TINTED GLASSES

We were sitting around one evening with six friends each of whom was rather accomplished in their chosen field. The conversation turned to a question we had posed, asking our friends if they suddenly had $1 million in new-found cash to invest in a business where would they put it? 

One response drew laughter. The doctor in our group said he would open the city’s largest store in downtown Chicago selling sunglasses. The two financial fellows in our group gave the doctor a hard time.

Then, three weeks later, we were reading the Wall Street Journal which had an article saying that Chicago has the largest per capita sales of sunglasses in the entire country. It turns out that the sun shines so irregularly in Chicago that residents forget where they have stored their sunglasses and go out and purchase new ones. 

What business, that does now not exist, would you open in your home town with a gift of $1 million