MILLENNIALS ARE NOT THE MAJOR USERS OF SOCIAL MEDIA

The stereotype may fit in one’s mind, but Nielson Ratings has released a report that demonstrates that Americans aged 35-49, Gen-Xer’s, actually spend the most time on social media,  a time-absorbing six hours and 58 minutes per week. Millennials only spend six hours and nineteen minutes per week on the major sites like Facebook, Instagram, and Twitter.

But it doesn’t stop there. Gen Xer’s also watch streaming media and TV more than any other age group. It comes out to just about 32 hours per week. That works out to four and a half hours a night. This is almost counter-intuitive because the older Boomers, who you might think have more time on their hands, are watching media about 20 hours a week.

From a socialization standpoint, one must wonder why the group most likely to have young children and a challenging, uphill career climb, has the most time to spend on social and other media.

By the way – since social media is normally done with thumbs rather than voice, and it is most often a substitute for actual conversation using the human voice, wouldn’t it be more accurate to name it “anti-social” media?