American Airlines has placed a large order for new 737’s. But the airline has decided not to place back-of-seat entertainment systems on these new planes. There will be no visual entertainment of any kind. Why?
According to The Economist, nine out of every ten passengers flying now carry their own smartphones or tablets and the majority prefer watching movies on their own devices. Doesn’t that mean that as we move about this planet, 90% of us are connected to a rather powerful computer? What are the implications of that and where will that take us? We just don;t need an airline to entertain us anymore. We just need them to supply the power. So the power becomes the commodity.
Putting seat back screens on a 737 comes at a cost of about $3 million. Then there is the additional cost of weight from all the necessary wires and cables which decrease fuel efficiency.
Is in-flight entertainment a service whose time has past? Is it now technologically redundant?
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